Email Marketing Campaign
Purebred Coffee Company
In this three part email marketing campaign I was tasked with product research, comprehensible design, and conveying complexities of a new product to a variety of users.
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* all photos by Caily Jones *
OBJECTIVE
To create an engaging email marketing campaign that gives customers a deeper understanding into the Purebred Coffee mission, partnership with coffee farmers at Café Tio Conejo, and introducing three limited release coffees.
PROCESS
By using MailChimp email marketing service, this project presented a need to be proactive in research, interviews, and design. In order to communicate effectively, I first researched the new product to gain an understanding of the complexities of Castillo coffee varietal. I then conducted interviews with owners of Purebred Coffee Co. and business partner, Café Tio Conejo, to learn about their business mission, practices and relationship with one another. After extensive research I finalized the project by crafting engaging and informative emails to release incrementally.
CHALLENGE
Understanding client vision and executing in a timely manner; conveying complexities of premium coffees in an enticing and comprehensible way.
EXECUTION
Three part email campaign: Limited Release Columbian Coffee
1. Natural Processed Castillo
2. Anaerobic Fermentation Processed Castillo
3. Gesha Natural
